Key Insights
Creator Concentration: Top 10 creators produce 35% of all content but generate 45% of total engagement
Engagement Pattern: Only 2.4% of posts achieve 5K+ engagement, but they drive 40% of total reach
Vendor Evolution: Claude mentions increased 145% from January to May, while ChatGPT remains stable
Content Trends: Builder-focused content generates 2.3x more engagement than news/updates
Peak Activity: June 2025 shows highest engagement despite lower post volume, indicating quality improvement